Our mission at Saving Animals Canada is to encourage as many people as possible to become vegan, build an active social community, provide services to businesses to help them become more vegetarian friendly, and support other local animal rights efforts. The End of Animal Exploitation Saving Animals wishes to see the end of animal exploitation. We do not beleive that minor welfare improvements at factory farms will amount to much – in fact, we’ve found it to be quite counteractive. Most so called “improved animal welfare conditions” are a lot of marketing fluff and do not actually equate to improvements for the animals. Even if it should have, the industry always finds loopholes, or just outright ignores the regulations since they are seldom audited. These “welfare standards” give consumers false impressions about animal products, and they continue to buy them because they think it means the animals are happy and out playing on a green grassy farm for their entire lives, and never get slaughtered or face the fear of injury or death. This is not reality. Wake up and smell the manure! We will not encourage “better” animal products, instead we want to see the use of animal products reduced to a point where they are no longer being used at all.
The Hidden Truth is a short-film series about animals in the food industry. The first film in the series, Chicken: The Hidden Truth, follows the story of a chicken who was rescued from a slaughterhouse. It uncovers the tragic reality that happens to more than 9 billion chickens in North America each year.
The films in this series are designed to be informative, emotional, up-beat, and short enough to capture the attention spans of today’s youth. The primary distribution method is YouTube and other free online video websites, in attempt to reach as many people as possible.
Upcoming films in the series will uncover the hidden truth behind other animal products, including beef, pork, veal, milk, and eggs.